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Terms of Use & Privacy Policy

SponsorSwap™ Terms of Use

Welcome to SponsorSwap™. By accessing our website or subscribing to our newsletter, you agree to the following terms:

Use of Service

SponsorSwap™ provides tools, resources, and content to help newsletter operators discover, arrange, and manage audience swaps.

Intellectual Property

All content, branding, systems, aggregated data insights, swap performance analytics, and platform algorithms are property of FourLab LLC. This includes but is not limited to: swap success patterns and metrics, operator matching algorithms, Trust Score methodologies, network growth insights, and all derivative analytics from platform usage.

Zero-Cost Swaps

SponsorSwap™ facilitates zero-cost swaps between newsletter operators. Swap transactions are currently provided at no charge by SponsorSwap (“Zero-Cost Swaps”); we may introduce, modify, or discontinue fees for swaps by updating these Terms and, where required, providing notice. Optional paid features may be offered separately to improve swap discovery and platform experience. SponsorSwap™ is not a party to swap agreements between operators.

User Obligations & Code of Conduct

By participating in SponsorSwap™, you agree to:

a) Provide Accurate Information - Submit truthful metrics including subscriber counts, open rates, and engagement data. Misrepresentation may result in immediate removal.

b) Honor Swap Commitments - Execute matched swaps within your stated availability and duration preferences. Failing to complete matched swaps damages the entire network's trust.

c) Maintain Professional Standards - Communicate respectfully with matched operators and represent their newsletters accurately in your swaps.

d) Report Metrics - Provide post-swap performance data when requested to help improve the platform for all operators.

e) One Account Per Newsletter - Operate only one Growth Profile per newsletter publication.

Violation of these obligations may result in removal from the platform at SponsorSwap's sole discretion.

f) Two-Send Standard - To ensure performance and fairness, each matched party agrees to deliver two (2) placements in separate newsletter issues within thirty (30) days of matching, scheduled within the availability stated in the Swap Profile. SponsorSwap™ may approve a one-send parity swap for larger lists to balance reach; in such cases, the larger-list operator runs one placement and SponsorSwap may allocate multiple partner sends on the other side to achieve reach parity. Failure to meet the Two-Send Standard may reduce Trust Score and can result in removal from the platform at SponsorSwap’s sole discretion.

g) Swap Receipt - Within 7 days of each placement, you must submit a Swap Receipt including partner name, both issue URLs, send dates, promised vs. delivered placement(s), pre/post subscriber counts, and proof screenshots. Failure to submit may lower Trust Score or result in removal.

Termination Rights

a) SponsorSwap™ may immediately terminate or suspend your access for:

  • Providing false or misleading metrics
  • Failing to complete matched swaps without valid reason
  • Violating these Terms or platform standards
  • Any conduct harmful to the SponsorSwap™ community

b) We reserve the right to:

  • Remove any listing or profile without prior notice
  • Refuse service to anyone at our discretion
  • Modify or discontinue any feature without liability

c) You may terminate by unsubscribing from our newsletter and requesting profile removal.

d) Upon termination, your Growth Profile will be removed from the platform and you will not appear in future Vault Drops. Past newsletter editions and any swaps already in progress remain unaffected. Anonymized swap performance data is retained as part of platform analytics.

Liability Limitations

a) "AS IS" SERVICE - SponsorSwap™ is provided "as is" without warranties of any kind, express or implied.

b) NO LIABILITY FOR USER ACTIONS - We are not responsible for:

  • Disputes between matched operators
  • Accuracy of user-provided metrics
  • Results from newsletter swaps
  • Lost opportunities or revenue

c) LIMITED LIABILITY - Our total liability for any claim related to these Terms shall not exceed the amount you've paid us (if any) in the past 12 months.

d) INDEMNIFICATION - You agree to defend and hold harmless SponsorSwap™ and FourLab LLC from any claims arising from your use of the platform or violation of these Terms.

Data & Privacy

Your data is governed by the SponsorSwap™ Privacy Policy. Your newsletter metrics submitted to SponsorSwap™ will be shared with potential swap partners and featured in Vault Drops.

Platform Standards & Trust Score

a) Quality Standards - All operators must maintain SponsorSwap™ quality standards. Non-compliance results in removal.

b) Trust Score System - Your participation is subject to Trust Score metrics measuring reliability, completion rates, and metric accuracy. Trust Scores determine platform privileges and swap priority.

c) Continuous Optimization - Standards and scoring evolve based on platform data. Updates are announced via Vault Drop.

d) Two-Send Compliance - Adherence to the Two-Send Standard is factored into Trust Score; approved one-send parity swaps are treated as complete.

e) Receipt Compliance - On-time Swap Receipts are factored into Trust Score and platform eligibility.

Dispute Resolution

a) Between Operators - Disputes between matched operators are resolved directly between those parties. SponsorSwap™ does not mediate swap disagreements.

b) With SponsorSwap™ - Any disputes with SponsorSwap™ will be resolved through binding arbitration in California. No class actions permitted.

c) Platform Decisions Final - All decisions regarding Trust Scores, operator removal, and swap matching are final and not subject to appeal.

Changes to Terms

SponsorSwap™ may revise these terms at any time. Continued use constitutes agreement to updated terms.

Governing Law

These terms are governed by the laws of the United States and the state of California.

Questions? Visit sponsorswap.com/contact

SponsorSwap™

www.sponsorswap.com

SponsorSwap™ Privacy Policy

SponsorSwap™ values your privacy. This Privacy Policy outlines how we collect, use, and protect your information when you use our Services.

What We Collect

  • Email addresses for subscription and communication
  • Newsletter metrics (subscriber count, open rates, growth rates)
  • Newsletter description, target audience, and swap preferences
  • Swap performance data and completion metrics
  • Site usage data via analytics, pixel tracking, and link tracking (including clicks, opens, and engagement metrics)
  • Information submitted through Growth Profile forms
  • Pre- and post-swap proof uploads (e.g., screenshots of ESP dashboards or issue stats)

How We Use It

  • To deliver our newsletter and platform updates
  • To provide swap matches and recommendations
  • To display operator profiles in Vault Drops

  • To track and optimize swap success rates
  • To analyze performance and improve user experience
  • To enforce Trust Score standards
  • We record swap commitments and completion status (including adherence to the Two-Send Standard) to calculate Trust Score, prevent abuse, and operate the platform
  • To verify reported metrics and enforce platform standards (including Two-Send and Receipt Compliance)

Public Information

Your newsletter metrics and Growth Profile information will be shared publicly in Vault Drops, with potential swap partners, and in SponsorSwap™ marketing (e.g., case studies and social posts).

We do not publish raw proof screenshots or private contact info; we use them internally to validate performance and publish only derived or aggregated metrics.

You may opt out of marketing mentions via our support form at sponsorswap.com/contact; this does not affect required platform disclosures in Vault Drops.

Third-Party Tools

We use analytics platforms and ad pixels (e.g., Meta Pixel) to understand site performance. When you submit forms on our site, we may share hashed (encrypted) versions of your email address and other contact information with advertising partners like Meta to improve ad targeting and measure campaign effectiveness. This data is encrypted before sharing and cannot be reversed. Newsletter delivery and engagement tracking is managed through our email service provider. These tools set cookies per their policies

Data Ownership & Sharing

  • Individual profile data remains yours, displayed publicly per platform function
  • Aggregated swap performance data, analytics, and platform insights are proprietary to SponsorSwap™
  • We don't sell individual user data to third parties
  • In case of acquisition or merger, user data and platform analytics transfer to the successor entity
  • Service providers access only what's needed for operations
  • Proof uploads are not shared publicly or with swap partners and are accessible only to SponsorSwap™ personnel and vetted service providers under contract

Your Rights

Unsubscribe anytime via email links. To request data deletion, visit sponsorswap.com

Cookies

We use cookies for user experience and analytics. Using our site constitutes consent.

Updates

Policy updates will be posted here with revised dates.

Governing Law

This policy is governed by the laws of California.

Data Retention

  • Active user profiles maintained while you participate
  • Upon account termination, individual profile data is removed from public view
  • Historical swap performance data is anonymized and retained indefinitely for platform optimization
  • Aggregated analytics and trend data become part of SponsorSwap™'s proprietary dataset
  • Email addresses tied to terminated SponsorSwap profiles are removed from SponsorSwap systems within 90 days; our email service provider may retain suppression records to honor unsubscribes per its policy
  • Swap commitment and completion logs are retained while your account is active; upon termination they are anonymized and kept only in aggregate for fraud-prevention and platform analytics
  • Proof uploads (screenshots) are retained for up to 12 months, or until any related dispute is resolved, whichever is later, then deleted; derived metrics may be retained in aggregate

Questions? Visit sponsorswap.com/contact

SponsorSwap™

www.sponsorswap.com

Use of SponsorSwap™ constitutes acceptance of our Terms of Use and Privacy Policy

© 2025 FourLab LLC. SponsorSwap™ is a trademark of FourLab LLC.

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